Welcome to the State of Play: Social Media in Corporate Australia Report.

This report was commissioned to accompany the Social Media & Communications Summit hosted in Sydney, Australia on 15 November 2011/12

The State of Play: social media in corporate Australia 2011/12 Report has been compiled to follow the well-recognised SWOT approach to considering business challenges and opportunities. It covers strengths, weaknesses, opportunities and threats associated with social media nominated by survey respondents.

The report provides participants and delegates with insights into the current trends amongst some of Australia’s leading corporations, government departments and NGOs in relation to the usage of social media and its integration into the business plans of various organisations.

Please feel free to download the survey from the link below.

SMC Summit_Survey