To attract organisational buy in, communication and marketing departments need to be able to prove that social media campaigns achieve commercial objectives.
SR7’s Social Media Campaign Evaluation was created to assist communication and marketing departments in evaluating social media campaigns.
SR7’s Social Media Campaign Evaluation will:
- Provide the intelligence required to evaluate social media initiatives. By analysing the social media response to a campaign, an announcement or a product launch, the company will be provided with robust data and valuable insights.
- Measure the effectiveness of social media in achieving strategic objectives.
- Complement basic social media metrics with qualitative analysis including sentiment analysis, contextualisation and relevance filters. These metrics will add a greater understanding of the brand related social media conversations.
- Act as independent evaluation of social media campaigns.
SR7’s best practice technologies, people and processes, incorporate advanced metrics to accurately capture and analyse market sentiment and online information located within social media.