Strategic Alliance
A recent report from global risk management firm Aon highlighted ‘brand and image’ as the greatest concern for Australasian business leaders, with social media identified as a key contributor to risk.
Recent international emergencies such as the BP Gulf of Mexico oil spill, unfounded online reports about a Qantas accident, and the unfolding Facebook smear campaign over Google’s activities in the US, have revealed the importance of a thorough crisis response plan to mitigate reputation risk arising from unchecked social media “chatter” following a major incident.
While many organisations have embraced social media forums as an effective and dynamic channel for engaging with stakeholders, many are unaware of the risks associated with social media.
SR7 specialises in identifying and managing reputation risk in digital media environments and counsels businesses, government and institutions on successful social media engagement.
Sefiani provides issues and crisis communications counsel as part of its suite of communications services, and has advised clients in a number of high-profile crisis situations.
