CASE STUDY
SR7 has worked with one of the world’s largest professional services firms in assisting the company gain a greater understanding of its digital footprint and providing strategic counsel and advice in harnessing the benefits of social media in driving business to business relationships.
In formulating the social media program, SR7 worked in partnership with the client to develop a comprehensive intelligence gathering program dedicated to enhancing business-to-business sales growth.
The principal component of the social media program involved the undertaking of an audit and assessment that incorporated a range of issues relating to the immediate and long term business objectives of the organisation.
The audit and assessment also included a forensic analysis of the exposure and activities of competitors and key stakeholders which facilitated an in-depth understanding of market gaps and opportunities.
A suite of recommendations were provided as part of the social media assessment, allowing C-level management to sign-off on an integrated outreach and engagement program targeted at captains of industry and key business leaders.
Today, the professional services company has in place a range of outreach initiatives that are driving awareness, thought leadership and revenue growth for individual business units.
