Fast Moving Consumer Goods
SR7 was commissioned to undertake a social media audit and opportunities assessment for one of the world’s largest FMCG listed companies, encompassing a large number of well-known consumer brands.
The scope of the audit included diverse geographic areas, brands, employee behavior and consumer engagement across social media platforms.
The audit identified potential risks to the corporate brand around the world, including the absence of an internationally-agreed approach to communication across social media, thereby diluting individual brands and opening the door to hostile action by competitors and dissatisfied third parties.
In addition, the audit also identified a range of privacy and safety risks for employees as well as corporate information leakage which could be used by competitors in the marketplace to strengthen their sales opportunities.
This resulted in the development of a global social media usage policy for employees; the adoption of early warning monitoring and; the commencement of discussions with stakeholders and regulators to mitigate potential downside threat to the company’s brands and corporate reputation.
