The revelations last week of Ben Polis’ social media antics do not make for pleasant reading.
The EnergyWatch founder found a way to offend almost everyone: people from the outer suburbs, women, public school graduates, people of different races. His comments, which he says were meant in jest, were not subtle. There’s no way he ever intended them to be made public, but nonetheless, he posted them on Facebook.
He’s paying for it now. Last Thursday he stepped down as chief executive of EnergyWatch, as scores of energy suppliers cut their relationships with the company. EnergyWatch’s 75 staff are likely to lose their jobs.
Polis’ experience begs the question: why would the executive of any company risk putting themselves on social media? In EnergyWatch’s case, it’s been nothing short of a catastrophe.
This article originally appeared in ‘Leading Company’ written by @myriamrobin
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