KPMG forms alliance for social media surge
KPMG has bolstered the capabilities of its fast-growing Management Consulting business, forming a strategic alliance with Australia’s leading social media intelligence and advisory firm, SR7. The relationship will see the firms partner to help clients understand their social media footprint, and develop and implement strategies to increase their customer base, manage their reputational risk and lower costs.
According to a recent KPMG research report The Converged Lifestyle, some 75 percent of Australians are now active in social media. We have the highest rate of social media consumption per capita in the world. Increasingly, Australians are using social media not just to communicate with family and friends but in their research and decision-making on what products and services to buy, in forming their attitudes towards brands and in communicating with businesses.
KPMG’s Management Consulting practice is working with clients to embed social media as a core part of a business’ product strategies, customer engagement processes and risk management structures. Linking KPMG’s business advice with SR7’s expertise will provide a complete and differentiated offering in the market.
By working together, KPMG and SR7 provide a unique capability aimed at assisting businesses to grow in value by supporting business planning through social media monitoring, data analysis and strategic response into a single, streamlined system.
“Social media is still an emerging channel for Australian organisations and there is uncertainty on how to develop, implement and manage social media initiatives. The areas where organisations require the most assistance in social media are strategy, processes and policy – and SR7 provides strong, specialist enhancement to KPMG’s capability,” said Malcolm Alder, KPMG’s Digital Economy leader.
Increasing numbers of people, way beyond early adopters of technology, now realise the enhanced leverage social media gives them in their relationship with businesses. In this new world, business needs to get serious about servicing those customers so they become brand ambassadors, but also, so they understand and can respond to the bigger trends and sentiments being shared about their business through social media. This is called “social media intelligence”.
Monitoring and measuring social media so it can be leveraged for productivity gains and competitive advantage is the next step. Beyond advertising on Facebook or Twitter, social media intelligence has become a core business tool which allows an organisation to bring customer ideas for new product designs to market earlier and helps teams solve problems faster, and better share information.
“We have seen a rapidly growing demand for social media intelligence services across a number of practice areas and wanted to provide our clients with the best expertise available. That’s why we have teamed up with SR7,” said Mr Alder.
The Executive Chairman and co-founder of SR7, Mr Greg Daniel, said “the formalisation of a strategic alliance with KPMG is a milestone in the growth of SR7 and a recognition that social media is having a profound effect on all facets of corporate, government and institutional activity.”
“Given the great opportunities and real constraints that every business faces, we have a responsibility to be sure that we provide the best options to our clients to allow them to grow in this dynamic environment. We can only do that when we maintain that flexibility in the expertise and growth for our business as well,” Peter Mercieca, KPMG’s Asia Pacific Head of Telecommunications, Media and Technology concluded.
For further information and interviews with Malcolm Alder and Greg Daniel, please contact
KPMG Communications Manager
T: 02 9455 9719; 0401 712 658