“Journal of Chartered Secretaries Australia Ltd”
Volume 63. No. 11
The internet, and specifically social media, has disrupted the traditional mass media business model, and in doing so, has created vast and wide ranging complications for the modern day executive and board.
On the surface, social media appears to belong solely in the sphere of marketing. However the reality could not be more different. Modern corporate governance must include an understanding of social media and how it is driving change across all industries.
The rush to engage in ‘social media marketing’ has come at the expense of research, planning and gaining an understanding of the implications of embracing this new medium. The modern communications paradigm poses significant risks to businesses in all industries.
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